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1 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
2 marketing information system
Mktgan information system concerned with the collection, storage, and analysis of information and data for marketing decision making purposes. Information for use in marketing information systems is gathered from customers, competitors and their products, and from the market itself.The ultimate business dictionary > marketing information system
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3 Marketing Products Group
Trademark term: MPGУниверсальный русско-английский словарь > Marketing Products Group
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4 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
5 industrial goods marketing
Mktgthe industrial marketing of products. Industrial goods marketing is different from the marketing of consumer goods in that it is directed at organizations, businesses, and other institutions, rather than at the individual end user of a product. It may require different marketing strategies from those used in consumer goods marketing to be effective.The ultimate business dictionary > industrial goods marketing
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6 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
7 consumer goods marketing
Mktgthe promotion of products to members of the public. Consumer goods marketing is aimed at individuals rather than organizations and promotes products directly to the end user rather than to intermediaries. Marketing strategies will be different from those used in industrial goods marketing. -
8 industrial marketing
Mktgthe marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making. -
9 one-to-one marketing
Mktga marketing technique using detailed data, personalized communications, and customized products or services to match the requirements of individual customers -
10 strategic marketing
Mktga method of selling products directly to customers, bypassing traditional retailers or distributors -
11 Defense Products Marketing Inc.
Универсальный русско-английский словарь > Defense Products Marketing Inc.
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12 Vermarktung
Vermarktung f V&M product marketing, marketing of products* * *Vermarktung
[cooperative] marketing;
• zielgerichtete Vermarktung target marketing;
• Vermarktung von Lebensmitteln marketing of food products. -
13 концессии Олимпийских маркетинг-партнеров
концессии Олимпийских маркетинг-партнеров
Торговые точки, распространяющие продукцию Олимпийских маркетинг-партнеров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic marketing partners' concessions
Outlets serving Olympic marketing partners' products.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > концессии Олимпийских маркетинг-партнеров
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14 эксклюзивное использование продукции партнеров
эксклюзивное использование продукции партнеров
На всех мероприятиях ОКОИ надлежит использовать продукцию партнеров. При отсутствии продукции маркетинг-партнеров имя конкурирующего производителя продукции должно быть скрыто.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
exclusive usage of partners' products
Partners’ products should be used at all OCOG events, where appropriate. If marketing partners’ products are unavailable, the competitive manufacturer’s name should be covered.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > эксклюзивное использование продукции партнеров
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15 координация работы со спонсорами
координация работы со спонсорами
Оргкомитет «Сочи-2014» будет тесно взаимодействовать с маркетинг-партнерами Игр во всем, что касается операционной деятельности Оргкомитета «Сочи-2014», и, в частности, будет в полной мере использовать опыт спонсоров в отношении любых услуг, потребность в которых возникнет у Оргкомитета «Сочи-2014». Оргкомитет «Сочи-2014» будет использовать товары и услуги маркетинг-партнеров Игр, что детально изложено в соглашениях между Оргкомитетом «Сочи-2014» и маркетинг-партнерами Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
integration of sponsors
Sochi 2014 shall work closely with the Games marketing partners in all Sochi 2014 operations and in particular take advantage of sponsor experience in relation to any services required by Sochi 2014. Sochi 2014 shall utilize Games marketing partners' products and services as further detailed in its agreements with Games marketing partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > координация работы со спонсорами
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16 реализация продукции
Универсальный русско-английский словарь > реализация продукции
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17 не-эксклюзивный сбыт продукции
International trade: non-exclusive marketing of production, non-exclusive marketing of productsУниверсальный русско-английский словарь > не-эксклюзивный сбыт продукции
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18 ограничения на маркетинг продукции
Универсальный русско-английский словарь > ограничения на маркетинг продукции
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19 маркетинговые права
маркетинговые права
Лицензия, предоставленная третьей стороне путем заключения маркетингового соглашения, позволяющая ей рекламировать свою причастность к Олимпийскому движению или Играм - часто посредством отображения или иного использования символики и изображений Игр в акциях по продвижению товаров, рекламных объявлениях или на продукции.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing rights
License granted to a third party through a marketing agreement to promote an association with the Olympic movement or the Games, often through displaying or otherwise utilizing Games marks and imagery in promotions, advertisements, or on products.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговые права
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20 продукция (Оргкомитет «Сочи 2014»)
продукция
Товары с логотипом маркетинг-партнера, которые распространяются, продаются, обмениваются, предоставляются в качестве вклада в натуральной форме и/или раздаются на территории страны-организатора.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
products
Products that are marketed, sold, exchanged, provided as value-in-kind and/or given away in the Host Country under the marketing partner’s logo.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > продукция (Оргкомитет «Сочи 2014»)
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